

It should have been recorded when it happened, not when the data was received. To get a full picture of what your users do, it is important to use tools that are able to record offline by efficiently caching offline data. To analyze user behavior, the New York Times uses tools like Localytics, which are similar to UXCam. Particularly a placeholder when images are not downloaded and the ability to write comments in offline mode (and publish them when being online again) would be great. The user experience of the New York Times app offline and online is consistent, but there is some space for improvement. Especially when you want to reach an international market that includes developing countries, an offline strategy is important to deliver a good user experience. Not being usable online means lost revenue and a significant negative impact on your brand. Not being usable offline might be okay at the very beginning of an app’s life, but it is a poor decision not to think about an offline app strategy as soon as possible. This is something most companies have as an afterthought. The New York Times app has a clear offline app strategy allowing customers to use the app even when they are offline. UXCam analyzes offline sessions to help you identify user frustration. The analytics solution UXCam, unlike most other tools, supports offline analytics and allows you to see how users use the app offline along with capturing what they do.

By letting the users wait, even though you know that it won’t work, you frustrate the user.
